[j. d. worthington]

And, quite frankly, the whole thing can be reduced to the fact that "cliché" is simply a derogatory term (meaning it has no positive associations or resonances in its accepted usage), just as "stereotype" is. "Archetype", on the other hand, is a more positive term, indicating something with deep psychological/emotional resonance, cultural roots, and an inexhaustible font of vital significance.