[I, Brian]

Originally Posted by Justin Thorne

Be a little careful with your online promotion, especially with online communities.

Turning up purely to pimp your book, can backfire. It's a bit like a door-to-door salesman turning up in a small community.

There are a few newly published authors out there, with small presses and some self-published, who have a bad name for being self-obsessed, selfish, hacks with an agenda.

Much better to identify the opinion leaders and opinion formers in this interactive world (the guys reviewing books at sites and blogs) get them to review your book and start the buzz... buzz is very difficult to cultivate as the product or product provider... it has to be from a third party and it has to be genuine.

Absolutely right.