| Re: Trademarks - How Important are they?
If you want to protect your company, catchphrase, or logo - trademark.
If you want to protect your art, manuscript, or even dance sequence - copyright.
It's been my understanding that you can't trademark something like characters in a book until they are already nationally recognized as part of a certain work. I don't know exactly where I read that, although maybe when I was researching registering my name and wanted to trademark my catchphrase. Hmm, but anyway, a copyright would do what you need it to. |