| Re: Trademarks - How Important are they?
For the most part, there isn't any merchandising associated with the books that people write, so no reason to throw money away registering a trademark.
Copyright protects intellectual property -- which means that no one can take whole chunks of your original work and copy that -- and no one else is going to want to make use of your "brand name" if has no proven monetary value.
Where trademarks and books come in is (usually) when the other "merchandise" (a game, a movie, etc.) already exists, and the books spin off from that. |