| Re: Ask your publishing questions here
I had an interesting experience, perhaps paralleling this discussion, last week. I got invited to a lunch at short notice, primarily because all the important people in my company couldn't go. When I got there, I realised that the main reason for the invite was so the company who'd set the lunch up could try to sell their services to us.
The parallel to this discussion is simply that what they do is good - really good. And having spent a lunchtime talking to one of their sales people, I could see all the potential benefits of their service to my company.
But I still sent an email to my CEO that evening, saying "here's what they said, and here's why we should turn them down."
The reality for me was that what they are offering will be great for lots of potential clients. But it's not right for us.
John - is there any valid parallel to the publishing business here?
Cheers,
Patrick. |