Re: is there such a thing as too much?
I think, for the purpose you are intending (or nintending?), something in between the first and second versions would be good.
The first one is a bit heavy, but in the second one I think you lose the ambience you're going for, which is an over-branded kid. I have two of those myself, and they would think like your first version, but it comes across too strongly. The second one is not the same sort of kid, exactly.