Re: is there such a thing as too much?
Actually, I don't know how to vote on this one... by using brands you're fixing the story (I think) in a time and place, as well as fixing the audience (who would likely recognise the brands) who your story is nintended for. If you want to do that, then a young reader will recognise them and rejoice. Another reader might be put of by the 'commercialisation' of your book and nintnedo might sue... But there is a lot of repetition of the brands which hammers the point a little. Can I just say I prefer the second version? I'll think how to vote, later.
Naturally, I placed eight pints of Old Peculiar in my work, only so officionados of Real Ale would nod sagely...
ps; what are you doing up at this time? Isn't it the middle of the night?