Here's what it says on SCZ's website:
Middle-earth Enterprises owns exclusive worldwide rights to motion picture, merchandising, stage and other rights in certain literary works of J.R.R. Tolkien including The Lord of the Rings and The Hobbit. We have produced and licensed films, stage productions and merchandise based on these Tolkien works for more than thirty years.
It don't say nothing about cafes, does it? They are a film agency, not a restaurant guide. But hopefully, the attendant publicity will give the Hungry Hobbit loads of business!! Maybe the next LOTR conference could be held there... Stupid American Film Industry - get a life, will you?