Thanks John
I wouldnt have thought there would be much profit in a book for the publisher at 10,000 books.
Assuming there is about £5-£7 per book gross profit: £50,000- £70,000 wont go very far allowing for marketing, distribution and taxation costs. And then their is the authors advance also to come out of the profit also.
I thought there expectations would have been higher for their projected sales for a new book.
