that is fascinating reading, John, though i'm also interested in the paragraph below the one you quoted, given the conversations on the Chrons in the last few days on self-promotion by authors:
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Today the writer very much needs to be proactive. When I have writers who have the kind of personality that they enjoy going out and selling their books, and I've gotten them a big enough advance, they are smart enough, with my guidance, to put some of that advance aside and spend their own money to get the book off the ground. I think that being able to suggest things to writers, things they can do themselves to help sell the book, is getting to be as important a factor as helping them to edit the work. It's been amazing to me how much money a publisher will spend to acquire a book, and how little they will spend to make the book a success.
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