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A cynical devil's advocate might say, though, aren't newspaper reviewers generally considered to be more impartial, while an author quote could just be the result of some mutual back-slapping among friends?
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I don't know about "generally considered", but I'd consider the idea that newspaper hacks are "impartial" or even knowledgeable is absurd. Maybe things are different in UK.
I'd rather take a chance on a writer I like and trust backslapping somebody.
Not that I choose my reading based on cover blurbs, anyway.
I'm rounding up blurbs right now. I'm going to hit up the head of the newspaper book review section in the area the book is set, but mostly am going for writers of similar material.