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Originally Posted by Brigitte  It's not being advertised very much. |
It is over here. I've seen a huge billboard. I don't see the amount of money spent on advertising a film as any indication of its quality though. In fact, it is generally the opposite. I think some studios have a different ethos as regards advertising - Disney always advertise heavily and always have done. It seems to me that advertising films has become much more usual than it used to be. As a child, I don't remember billboards and TV adverts for films. There were no bus shelter adverts anyway. All these are now commonplace.