[John Jarrold]

I've mentioned pseudonyms before. No UK publisher would be interested in a new author using a pseudonym, in general. If an author had published half-a-dozen books in one genre that had sold fabulously well and wanted to look in another direction - whilst also continuing to write in the genre that the reading public loved - the situation might change.

Again, it's about publishing authors, not just throwing books in a specific genre at the wall and seeing what sticks.

And every publisher cares deeply what its major customers, the bookselling chains, want. If you don't sell them lotsa books, you go out of business. Commercial publishing is a business, first and foremost.