47 million Americans now play MMOGs
Newzoo has produced its MMO Games Market Report for 2010, a look at the current state of massively multiplayer gaming in the US.
And the latest figures show that some 47.5 million Americans partake of massively multiplayer online action, and the total spending on these games is up 30% compared to 2009.
However, nearly 90% of those 47.5 million gamers enjoy free to play MMOGs as an alternative to subscription based big franchises such as World of Warcraft. 12.5 million are happy to pay up front to play a massively multiplayer game.
Other snippets of data Newzoo revealed included the fact that 71% of these gamers play both standard and browser based MMOGs. In terms of demographics, we’re looking at two-thirds male, with the majority (52%) being aged 25 or over.
The research also noted that in Europe, where the free to play model is very popular, paying MMOG players are significantly younger.
The report pushes the line that the free to play model will become the primary monetization model of the games industry within the next year or two. CEO of Bigpoint Heiko Hubertz commented: “Once limited to relatively simple Flash-based games, the entire online category is on the verge of achieving a level of quality previously dominated by console and PC-installed games.”
“Regardless, these titles still cost much less to build than retail games; we’re able to drive strong ROI by implementing flexible free to play models and aggressively optimizing them.”
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