Avatar closes in on the $1 billion target
When any film touches the $200 million box office takings mark it has to be reason to celebrate, but for Fox and Cameron reaching this target just about covers around half the costs if it is true what the rumours say.
But Avatar is going to run and run, its ten day taking have past the $600 million mark edging the taking closer to the legendary $1 billion target.
If the film reaches this target by the end of its run then it will beat the year’s largest box office takings of $930 million, which was Harry Potter: The Half Blood Prince.
Once the run is over the it is the turn of DVD sales followed by Pay TV and then terrestrial TV, it’s all gravy from here!
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