Sky will use Avatar to push 3D Channel
It may be the most expensive film ever made, but Avatar has its uses in the commercial world too, therefore this is opportunity not to be missed for the likes of Sky TV.
It seems that Sky TV will using the interest in Avatar to promote its planned 3D channel on the BSkyB platform.
The idea is that before the screening of the film, an advert produced by Sky’s in house marketing firm Sky Creative will be shown in full 3D, this will show the audience what Sky TV would like in 3D but in the home.
What started off as a film script has turned into the biggest 3D marketing campaign ever, the film gains attention from all sides which is great for science fiction.
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