Fox insist Avatar will make a profit
The trouble with a film such as Avatar is that it can be a victim of its own PR and with around three weeks still to go before the film is released; the inevitable question of finance is continuing to emerge.
According to recent reports, the cost of the film could be as high as $500 million, but according to the chairman of Filmed Entertainment as 20th Century Fox, Jim Gianopulos these estimates are simply ridiculous.
Fox state that the film will turn a profit and with a worldwide release date set for the 17th December, the festive holidays should help bolster the box office takings a bit more than if the film was released at any other time.
This is first James Cameron film since Titanic and there is a lot riding on Avatar being a success.
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